It’s incredible how much the photo fits the whole vibe of the album. I just struck a pose that felt comfortable to me in that moment. I didn’t have much time to take the picture, because we were shooting on an active street with people going about their everyday lives.
The spot on Canal Street just felt right. We were walking around New York and playing with the different backdrops. We really didn’t have a plan for where we were going to shoot that day. The shirt, belt, and pants all were pieces I had that I threw together that morning. I wore them in high school and brought with me to New York when I left to make my album. The shoes were those fat Osiris skate shoes. I saw her wearing it and I loved it so much that she got me the same one for my birthday. The black sweater was a gift from my co-writer, Lauren Christy. So, everything I wore on the cover came from what I had with me. The suitcase was so big, I could fit into it. I had recently moved to New York, and I loved walking around, so I knew there were a lot of things to play with on the street in terms of background.Īt the time, I was traveling a lot and literally living out of a suitcase. We were originally shooting inside, but my gut told me to walk outside and explore what the city had to offer. Getting ready for the shoot was just me using what I had with me. I was so excited, but also had no idea what to expect. The album cover was one of my first photoshoots. It connected me with a fan base that has now followed me for 20 years. Below, in her own words, Lavigne, who debuted a new signature collection with UK-based fashion brand KILLSTAR, s hares the story behind her most iconic look-one we haven’t stopped obsessing over two decades later.
The look was muted, but it spoke volumes: Flip through any mid-2000s yearbook and you’ll see Lavigne’s impact on a gen eration of angsty Y2K teens (hi, it’s me!) all across the country.ĮLLE’s series Clothes of Our Lives decodes the sartorial choices made by powerful women, exploring how fashion can be used as a tool for communication. All black everything, of course, to match her heavily lined eyes.
She’s wearing a fuzzy cardigan, cargo pants, and chunky skater shoes. The iconic image features Lavigne posing with her arms folded, with her hip angled slightly to the right amid the frenzied blur of Manhattan’s SoHo neighborhood. The cover of her 2002 debut album Let Go kicked off a frenzy for goth couture that continues to influence today’s biggest stars, from Olivia Rodrigo to Willow Smith. It’s not complicated: Avril Lavigne remains one of fashion’s most revered style icons.
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